If jewelry had a character, FRED’s newest Excessive Jewelry assortment can be that effortlessly glamorous visitor on the celebration—the one who catches the sunshine excellent, and at all times is aware of the best way to make an entrance. Aptly named The Sunshine Jeweler’s First Mildthe radiant new providing is break up into two chapters: 1936 and Soleil d’Or Dawn—a glowing tribute to pleasure and the pleasure of residing superbly. To grasp how this Maison took place, we’ll need to look again at its origins.
Fred Samuel was solely 28 when he opened his first boutique on Rue Royale in 1936, however he already had a transparent imaginative and prescient: to overlook “secure”, stuffy jewelry locked away and solely used for particular events. He wished motion, color, and freedom. Jewelry that danced within the daylight, lived for the Riviera, and felt simply as proper at a candlelit dinner because it did on a ship deck.
Born right into a household of gemstone sellers, Samuel was captivated early on by the glow of colored stones beneath the Argentine solar. Later, educated by famend pearl retailers in Paris, he developed a ardour for aesthetic pearls and was continually impressed by gentle, daylight particularly.
Chapter One: 1936
The 1936 chapter takes its cue from the very starting, with crisp strains, daring buildings, and a recent spin on Artwork Deco. The important thing motif right here is the arches, shimmering architectural curves.
One necklace, as an illustration, incorporates a Colombian emerald from the legendary Muzo mines, nestled in a putting upturned arch. Matching earrings and a daring ring full the look, all tied along with that particular arch element. Elsewhere, Sri Lankan sapphires steal the present with deep, velvety blues paired with a chic cascade of diamonds.
After which there’s the ruby set: saturated Pigeon Blood purple from Mozambique, set into supple chokers and show-stopping rings. The fireplace is actual. Add to {that a} pearl necklace strung with softly tinted Akoya pearls—a nod to Samuel’s early days and nonetheless as stylish as ever.
Chapter Two: Soleil d’Or Dawn
The place 1936 leans into drama and construction, Soleil d’Or Dawn is all heat and movement. From the very starting, gentle has been on the coronary heart of FRED. This fascination reached a brand new top in 1977, when the Maison encountered a unprecedented yellow diamond weighing over 100 carats. Its golden hue was so vivid, it regarded as if it had captured the solar itself. Naturally, it was given a reputation to match: Soleil d’Or. The diamond turned an emblem of the home, and after being welcomed again into the archives in 2021, it continues to affect the artistic route of the model.
Channelling the mushy glow of early morning gentle, a bib necklace catches the attention with its mixture of grain-set yellow diamonds and claw-set white stones. The strands fall gently alongside the collarbone, resulting in a standout centrepiece: a 2-carat diamond in a putting Fancy Intense Yellow—a quiet nod to the enduring Soleil d’Or.
Almost 90 years since Fred Samuel first opened his doorways, FRED continues to gentle up the room with structured jewelry that also finds motion. Whether or not it’s the sharp geometry of 1936 or the golden softness of Soleil d’Or Dawneach piece captures one thing of Samuel’s unique spirit: pleasure, color, and a glow of one thing that’s at all times meant to be worn.
This text was first seen on GRAZIA MY.
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