Gross sales of the ultra-fast Xiaomi SU7 Extremely have ultra-plummeted

The ultra-fast Xiaomi SU7 Extremely made sufficient headlines with its astonishing 0-60 sprints and report Nürburgring lap occasions to drum up round 3,000 gross sales per thirty days – however the good occasions appear to have come to an finish, and Xiaomi bought simply 45 models in December.

It’s exhausting to overestimate how a lot digital ink was used telling the story of Xiaomi’s world-beating, supercar-baiting SU7 Extremely hyper sedan. It was quick, seemed like a better-looking model of a Porsche Taycan, and – at simply 529,900 yuan (~75,000 USD) – it was comparatively low cost for a 1,548 hp, 217 mph EV. The SU7 was so good, in reality, it’s rumored that Ferrari purchased one to benchmark it in opposition to its personal upcomingfirst-ever electrical automotive.

So, what occurred?

An excessive amount of hype

Virtually from the beginning, the SU7 Extremely was a sufferer of its personal hype. After it launched with greater than 1500 Plaid-pounding horsepower, early takers have been disenchanted to be taught that the SU7 they have been allowed to purchase had been neutered by the protection nannies to the tune of practically 650 hp. (!)

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Ultimately, there was sufficient public outcry to drive Xiaomi to revive the automotive’s energy – however the hiccups didn’t finish there. Claims that the aggressive ducted hood and entrance splitter design weren’t purposeful, doorways that did not open in an accidentand calls for for added funds after preliminary deposits had been made sullied the expertise and dimmed the automotive’s preliminary hype.

What’s extra, a automotive like this may virtually at all times be a distinct segment product – particularly in China, the place “new” virtually mechanically means “higher” to younger consumers. In that context, the automotive truly bought extremely nicely, considerably surpassing its preliminary goal of 10,000 models.

Moreover, the “base” Xiaomi SU7 is promoting nicely. Nicely sufficient, in reality, to have outsold the Tesla Mannequin 3 in its dwelling marketwith Xiaomi delivering 258,164 copies of its SU7 sedan in 2025 in comparison with “simply” 200,361 for the Tesla Mannequin 3, in line with knowledge from the China Passenger Automobile Affiliation (CPCA).

Trying forward, CarNewsChina reviews that Xiaomi CEO Lei Jun unveiled an formidable gross sales goal of 550,000 models for the fledgling automotive model 2026. “Given the present product construction, demand within the family car market stays absolutely the mainstream,” reads the report. “Consequently, the SU7 Extremely, as a distinct segment mannequin within the high-performance phase, has not had a considerable influence on Xiaomi Auto’s general gross sales trajectory, which continues its robust upward momentum.”

Possibly so, however with fewer than 50 takers in December, I wouldn’t be stunned to be taught that the ultra-capable SU7 Extremely wasn’t lengthy for this world.

SOURCE | IMAGES: Xiaomi, through CarNewsChina.

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