- Honda will undertake a simplified H brand in 2027.
- It has already appeared on the deliberate Honda 0 Collection electrical vehicles, however will adorn even gas-powered fashions.
Honda’s brand is about to bear an evolution for the primary time because the yr 2000.
The brand new brand is a extra stylized H than the mark on vehicles at present, and lacks a border. You could have seen it earlier than on the 2 radically styled 0 Collection electrical automobiles (EVs) the corporate unveiled early in 2025, that are set to achieve dealerships late this yr.
It should seem first, the corporate says, on EVs and “next-generation hybrid-electric (HEV) fashions beginning with the fashions to be launched to the market in 2027 and past.”
Honda executives advised reporters at a latest enterprise briefing that the brand new brand will ultimately adorn all of Honda’s vehicles, vans, and SUVs. Honda bikes will retain the wing brand they’ve worn in a number of variations because the Nineteen Fifties.
The corporate’s vehicles have worn some variation of an H brand since 1963, Honda says.
This newest model “like two outstretched arms, represents the dedication of Honda to enhance the probabilities of mobility and sincerely serve the wants of the shoppers of Honda vehicle enterprise,” the corporate says.
Honda joins a rising record of automakers rebranding within the 2020s. GM kicked off the last decade with a brand new, lowercase model of its longtime brand. Kia adopted a extra linear model of its personal identify in 2021. It was simple to misinterpret, and triggered widespread confusion as searches for the phrase “KN automotive” spiked. However shoppers adjusted, with Kia seeing report gross sales progress final yr.
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