How Primus Marine is Navigating Thailand’s Boating Scene

Having labored in each the yachting and car industries earlier than coming to Asia, I’ve been solely devoted to boating since shifting to Thailand six years in the past, which led to me co-founding Primus Marine final yr. Already, we’ve got operations throughout the Kingdom and a repute constructed on experience, service and keenness. We’ve turn out to be synonymous with high quality experiences on the water.

Our profile advantages from representing world manufacturers similar to Beneteau, famend for each its energy and crusing monohulls, whereas we additionally cowl different sectors with Aquila and Extra, main builders of energy and crusing catamarans respectively.

However what precisely makes us greater than only a showroom for smooth vessels? The reply lies in our holistic strategy, providing not simply boats however complete life centred across the sea.

CRAFTING NAUTICAL EXPERIENCES

On the coronary heart of our success is dedication to matching purchasers with the best vessel for his or her wants, whether or not it’s a high-performance crusing yacht, a family-friendly catamaran, or a powerboat constructed for exploration. Slightly than focusing solely on particular manufacturers, our crew curates a broad number of internationally revered choices, providing one thing for seasoned captains and first-time consumers alike.

Our customer-first philosophy is mirrored in each stage of the method. From the preliminary session to supply and past, we offer tailor-made recommendation and personalised assist, guaranteeing consumers really feel assured and excited – not overwhelmed – when entering into yacht possession.

PLAYGROUND FOR BOATERS

It’s no shock that Thailand has emerged as a dream vacation spot for yachting. With its turquoise bays, scattered islands and tropical coastlines, it’s one of the scenic boating environments on the earth.

What’s maybe extra notable is the regular progress in home curiosity – and the demand is extremely various. We’ve helped place every part from compact sailboats to superyachts over 40m.

It reveals that individuals throughout Thailand – from Bangkok to Phuket – are embracing the boating way of life. With our strategically positioned workplaces in main hubs, we make sure that assist is rarely far-off, irrespective of the place a consumer is predicated.

RIDING THE WAVE OF GROWTH

Thailand’s marine sector is benefitting from extra than simply good climate and postcard-perfect waters. Ongoing funding in tourism and infrastructure is remodeling the Kingdom right into a regional hub for boating, making it an more and more engaging dwelling base for each native and worldwide yacht homeowners.

And because the variety of high-net-worth people grows in Southeast Asia, so does curiosity in premium leisure actions together with yachting. We’re ideally positioned to fulfill that demand by providing a gateway to the area’s waters backed by worldwide expertise and native perception.

SERVICE THAT LASTS BEYOND THE SALE

Maybe what actually units us aside is our dedication to what occurs after the sale. Sustaining a yacht isn’t any small process, however with Thailand’s increasing marina community and superior service services, the problem can turn out to be a pleasure – with the best companion.

Our firm has closely invested in service infrastructure at key places similar to Ocean Marina Jomtien close to Pattaya and Phuket Boat Lagoon, guaranteeing complete care wherever homeowners dock. Whether or not it’s routine upkeep or a posh refit, our skilled crew ensures every vessel stays in peak situation.

SAILING SCHOOL AND SEAMANSHIP

We additionally play a key function in rising the nation’s crusing tradition. Our crusing college is among the many most revered in Thailand, providing internationally recognised instruction for newcomers and superior sailors alike. It’s a pure extension of our mission to make life on the water accessible, pleasant and protected for all.

Whether or not you’re studying to hoist your first sail or refining your offshore expertise, our licensed instructors present a hands-on, confidence-building expertise, set towards the backdrop of a few of the world’s most lovely cruising grounds.

A PARTNER IN EVERY JOURNEY

As I’ve outlined, our firm isn’t nearly promoting boats. We wish to open the door to journey, leisure and freedom on the ocean. With a stable basis of data, a ardour for buyer care, and a finger on the heartbeat of Thailand’s marine evolution, we do it nicely.

So, whether or not you’re dipping your toes into the boating way of life or planning your subsequent massive improve, Primus Marine will make sure the journey is each bit as rewarding because the vacation spot

For extra data go to primus-marine.com

Following a number of roles inside the yachting and automotive industries, representing lots of the world’s main manufacturers in each, Prime has spent his final six years in Thailand working in marine firm administration, growing yacht gross sales, aftersales, constitution and tuition in Southeast Asia. In 2024, Prime co-founded Primus Marine, which represents Beneteau, Aquila and Extra for gross sales and aftersales.

For extra data go to howard.prime@primus-marine.com

This text was first seen on YACHT STYLE.

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