This morning, Hyundai Motor Malaysia (HMY, as they wish to be identified), had its first official occasion to introduce the brand new entity to the media and preview its first wave of fashions – the fifth-generation Santa Fe, fourth-generation Tucson facelift and the Staria, which sees a return of the seven-seater.
When you by some means missed it, Hyundai Motor Firm (HMC) has taken over its namesake model in Malaysia, and with the principal coming in, HMY is an equal of Honda Malaysia, Mercedes-Benz Malaysia and different OEMs straight managed by the mothership. Hyundai Sime Motors, the earlier guardian of the model, is now a vendor – like what Auto Bavaria is to BMW.
Earlier this month, HMY’s social media went dwell and final week, HMY formally introduced its presence to the general public, stating its long run dedication to Malaysia, declared three new fashions and invited current Hyundai homeowners to attach.
The three fashions previewed right now is barely the start for HMY in Malaysia. On the occasion, managing director Jahabarnisa Haja Mohideen introduced that over the following 5 years, the corporate will CKD regionally assemble seven fashions, together with the three previewed right now. Hyundai’s CKD focus shall be on inside combustion engine (ICE) automobiles in addition to hybrids, however not EVs.
Native manufacturing, which might result in extra aggressive pricing, is about to start within the third quarter of 2025, which we’re quick approaching. Meeting will happen at Inokom’s Kulim plant, which has been churning out Hyundais for a while now. Output shall be for home consumption, however as manufacturing capability grows, round 30% of vehicles assembled in Malaysia are anticipated to be exported to neighbouring ASEAN markets.
“Our imaginative and prescient is obvious – to place Malaysia as a key hub for the model’s development within the area. It is a deliberate and strategic transfer that underscores Malaysia’s rising significance inside Hyundai’s development technique in ASEAN,” Jahabarnisa mentioned.
Additionally wanted is a robust dealership community, and HMY is concentrating on 25 areas nationwide by 2030. The corporate is promising ‘digital showrooms and immersive after-sales experiences’ within the community entrance. “With Hyundai’s direct entry into the market, we’re unlocking that potential and bringing world-class innovation and options that create experiences that really resonates with drivers in Malaysia,” Jahabarnisa added.
At right now’s occasion, there was no point out of present Hyundai homeowners, however in HMY’s earlier press launch, the corporate invited homeowners to register themselves through a QR code for updates, together with service reminders, software program updates, upkeep campaigns and future possession advantages.
There shall be extra to return from HMY, as quickly as subsequent week, so keep tuned. For now, take a look at the new Santa Fe, Tuscon facelift and seven-seater Staria intimately.
Seeking to promote your automotive? Promote it with Automobile.
