JCB Group is rebranding its ‘Euro’ Sussex dealership places to hold the dad or mum firm title to unify the corporate’s operations below a single id.
Whereas the possession and workers stay unchanged, prospects will now see the JCB title throughout key websites all through the area.
The Sussex places will function as JCB Cupra, Seat and Skoda Crawley, JCB Skoda Worthing, JCB Van Centre Crawley, JCB Van Centre Worthing and JCB Van Centre Eastbourne, aligning with the dealership group’s wider portfolio and bringing added readability and cohesion to its presence within the South East.
Clients can anticipate “a seamless transition”, with all current providers warranties and get in touch with factors remaining absolutely intact.
Jonathan Bischoff, proprietor and managing director of the JCB Group, stated: “We’re extremely happy with the repute our Euro branches have constructed through the years.
“This rebrand isn’t about altering what our prospects know and love, it’s about bringing all of our dealerships collectively below one trusted, recognisable model.
“JCB is a reputation synonymous with high quality and integrity and we consider this transformation will strengthen our presence and simplify the expertise for our prospects throughout Sussex.”
The JCB Group, which represents a number of main automotive producers, has been steadily increasing its footprint throughout the South-East.
The group added its third Cupra and Seat dealership in Rainham final yr.
The addition makes AM100 seller group JCB now the most important Cupra and Seat automobile seller in Kent, the place it already had websites in Crawley and Ashford.
