Jim Thompson Celebrates 75 Years of Thai Craftsmanship in New Espresso Desk Guide

Jim Thompson has commemorated its seventy fifth anniversary with the discharge of “Jim Thompson: Past Silk, Past Thailand”, the model’s first espresso desk guide. Revealed in partnership with luxurious writer Assouline, the title was unveiled at a global launch held on the Assouline boutique in Saint-Germain-des-Prés, Paris.

The Paris premiere displays Jim Thompson’s continued growth past its Thai roots and positions the model inside a world cultural context. The launch occasion featured a curated bookshelf set up devoted to the model, alongside shows by Frank Cancelloni, group CEO of Jim Thompson and Alexandre Assouline, president of Assouline. Visitors included representatives from the Royal Thai Embassy in Paris, the Division of Worldwide Commerce Promotion of Thailand, the Ministry of Commerce and Thai Airways.

Based in 1951 by James H.W. Thompson, Jim Thompson performed a central function in reviving Thailand’s silk business and introducing Thai textiles to a global viewers. Over the a long time, the corporate has grown from a silk producer into a life-style model spanning trend, interiors, hospitality and meals and beverage.

The guide paperwork this evolution by means of newly commissioned pictures by Chris Schalkx, supported by archival and model imagery, with textual content by journalist Stephen Wallis. Throughout its pages, the publication traces the model’s dedication to Thai craftsmanship whereas inspecting how modern design and expertise have formed its id right this moment.

Past chronicling silk manufacturing, the guide explores Jim Thompson’s wider cultural footprint, together with its presence in world lodges, inside initiatives and artistic collaborations. It additionally displays on the legacy of its founder — sometimes called the “Thai Silk King” — whose life (and disappearance) stay an everlasting a part of the model’s mythology.

Frank Cancelloni described the publication as a mirrored image of each heritage and ambition, noting that the model continues to look past silk and past Thailand because it builds in the direction of turning into Asia’s first world life-style model. Alexandre Assouline added that the undertaking represents a shared dedication to cultural preservation, craftsmanship and artistic storytelling.

“Jim Thompson: Past Silk, Past Thailand” is out there in two editions. The Traditional version contains a hardback cowl with archival imagery and incorporates 286 pages of full-colour pictures. The Silk Slipcase version is introduced in a case crafted from handwoven Thai silk within the model’s signature cinnabar purple. Each editions can be found in English, French, Japanese and Chinese language.

The guide is out there at choose Jim Thompson shops in Thailand and on-line at jimthompson.comwith worldwide delivery. The Traditional version can be distributed by means of Assouline’s world retail community and through assouline.com.

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