Wednesday, January 14, 2026

Kia Placing 55 Electrical Autos on the Floor at Australian Open for Gamers


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The Australian Open has begun down in Melbourne, Australia, and Kia is sponsoring it for the twenty fifth 12 months in a row. Because it has executed lately, it’s that includes its electrical automobile fashions as a part of this. This 12 months’s theme is “Transfer Completely different,” which may’t be essentially the most thrilling theme phrase it’s ever give you, nevertheless it’s one thing.

Electrical autos are literally pickup up in recognition fairly quick in Australia, maybe due to how devastating numerous local weather disasters are within the nation. In December, 17% of recent automobile gross sales have been plugin automobile gross salesand 10% of gross sales have been pure battery-electric automobile (BEV) gross sales.

KIA fleet handover throughout Opening Week previous to the 2026 Australian Open Wednesday, January 14, 2026. Photograph by TENNIS AUSTRALIA/AARON FRANCIS

For the Australian Open, one of many 4 main tennis tournaments of the 12 months, Kia goes to have 55 electrical autos and 75 hybrids offering transportation for the lots of of gamers. That features 30 Kia EV9 SUVs and 25 Kia EV5 crossovers. It’s lame, although, that the corporate shall be utilizing extra hybrids than EVs. However that is the best proportion EVs have ever held (40%) in Kia’s assist for the Australian Open.

“The initiative highlights Kia’s management in electrificationintroduces PV5 Placeand delivers unique fan experiences that includes Kia’s world model ambassador Rafael Nadal,” Be simply introduced.

Kia PV5 Cargo

The Kia EV4 would be the hero mannequin on the occasion this 12 months, and Kia will current Nadal with a particular EV9 Artwork Automobile on January 31.

Kia may even be showcasing the PV5 Place“the model’s first all-electric Platform Past Automobile (PBV) designed for versatility and sustainability. The PV5 was named the 2026 Worldwide Van of the Yr (IVOTY), essentially the most prestigious award for gentle business autos.”

Kia can be displaying the EV4, EV5, EV6, and EV9 at Melbourne Park. “Guests can discover EV showcase cubicles that includes interactive know-how shows and sustainability insights. The marketing campaign highlights the EV4, Kia’s newest world electrical automobile, reflecting the model’s dedication to increasing sustainable mobility choices.”

Photograph by TENNIS AUSTRALIA/AARON FRANCIS
January 14: Marat Safin and Damian Oliver signal a KIA. Photograph by TENNIS AUSTRALIA/FIONA HAMILTON

I’ve to imagine this marketing campaign will result in many extra  EV gross sales in Australia. Individuals driving or driving in EVs for the primary time are sometimes blown away by the higher drive high quality expertise.


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