Lucid Motors (LCID) is recruiting extra high-profile stars to highlight its new luxurious electrical SUV, the Gravity.
The luxurious EV maker is teaming up with a number of the NBA’s greatest stars, Jalen Brunsen and Josh Hart, in its newest collaboration.
Lucid enlisted Jalen and Josh, teammates on the New York Knicks, for a brand new market marketing campaign designed to have a good time “those that refuse to accept the established order.”
Hold a lookout this Wednesday, October 22, through the New York Knicks dwelling opener towards the Cleveland Cavaliers to see Jalen and Josh hype the Lucid Gravity electrical SUV.
Lucid, Hart, and Brunson plan to showcase “how exact efficiency, cultural affect, and athletic excellence come collectively — on the court docket, on the street, and within the moments that transfer people.” The partnership is the most recent as Lucid builds a roster of high-profile celebrities and athletes to advertise the model.
“To be top-of-the-line, it’s important to be prepared to do no matter it takes,” Brunson mentioned, including “It’s a dedication to bettering day-after-day, and by no means accepting you can’t attain that subsequent stage. I see that very same ardour for excellence in Lucid.”
Lucid mentioned the collaboration “underscores the model’s mission to compromise nothing” because it builds a roster of high-profile celebs and athletes to advertise the brand new Gravity electrical SUV.
In August, Lucid teamed up with Timothée Chalametits first world model ambassador, for an advert marketing campaign referred to as “Pushed.”
Lucid additionally attended NFL star Travis Kelce’s, Kelce Automotive Jam final month. For each check drive, Lucid donated $87 to Kelce’s Eighty-Seven and Working Basis. Kelce based Eighty-Seven & Working in 2015 to mentor deprived youth, assist develop their expertise, and inspire them to get out and do their finest.
Because it ramps up output, the EV maker has been actively selling the Gravity. Final week, Lucid trolled Tesla on social media in a video asking Elon Musk’s Grok, “What’s one of the best luxurious EV?”
Grok’s reply: The 2025 Lucid Air. Do you agree? ChatGPT and CoPilot mentioned the identical.
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