Monday, November 3, 2025

Mercedes-Benz Imaginative and prescient Iconic revealed – luxurious coupé idea with large grille, “hyper-analogue” inside

Mercedes-Benz Vision Iconic revealed – luxury coupé concept with massive grille, “hyper-analogue” interior

Evidently uninterested in pursuing gross sales volumes and racing to the underside, Mercedes-Benz is pivoting sharply upmarket with the Imaginative and prescient Iconic idea, debuting at Shanghai Style Week. This menacing luxurious coupé blends some radical new concepts with a surprisingly elegant design.

Lengthy and low with a endless bonnet, the present automobile references sports activities automobiles from Mercedes’ previous and current, such because the gullwing-doored 300SL, SLS AMG and AMG GT. The Imaginative and prescient Iconic additionally incorporates the model’s controversial “iconic grille”, completed in chrome and supersized to virtually cartoonish proportions.

Humorous that, as a result of the illuminated lattice – which appeared virtually comical on the GLC EV – seems to be proper at house right here, bringing to thoughts the upright grilles of the W108, the W111 and the enduring 600 “Grosser”. Right here, the Three-pointed Star can also be lit up, mounted in its conventional “gunsight” place above the bonnet.

Mercedes-Benz Vision Iconic revealed – luxury coupé concept with massive grille, “hyper-analogue” interior

The grille is flanked by Mercedes’ ostentatious tristar headlights, though the remainder of the automobile is slightly restrained with simply the vertical fender vents, giant turbine-like wheels, flush door handles (for the doubtless rearwards-opening doorways), and slim taillight bars adorning the voluptuous bodywork.

By the way, the deep black “paint” is definitely a photo voltaic panel-like coating that, on a mid-sized SUV, is claimed to supply sufficient electrical energy to journey as much as 12,000 km per 12 months, along with containing no uncommon earths or silicon and being simply recyclable.

All of the decor has clearly been reserved for the outlandish Artwork Deco inside, which Mercedes calls “hyper-analogue”. The concept is that extremely automated driving will flip automotive cabins into lounges, offering larger emphasis on creating experiences for the occupants.

Mercedes-Benz Vision Iconic revealed – luxury coupé concept with massive grille, “hyper-analogue” interior

To that finish, the Imaginative and prescient Iconic incorporates a glass cigar-shaped dashboard referred to as the Zeppelin, housing ornate chronograph-inspired analogue instrumentation that performs an animation when a door is opened. There are additionally at least 4 clocks within the centre (one truly capabilities as a visualisation for the AI-powered voice management) and an unexplained steel cylinder with a topological sample.

Elsewhere, you’ll discover intricate mother-of-pearl marquetry on the sprint and doorways, in addition to the hanging, virtually ship-like four-spoke steering wheel. The latter, which additionally incorporates a glass hub with the Mercedes emblem, is related to a steer-by-wire system and rear-wheel steering to shrink the turning circle and get rid of the necessity to repeatedly twirl the ‘wheel.

Regardless of it being only a idea, Mercedes says the Imaginative and prescient Iconic comes as normal with enhanced Stage 2 semi-autonomous metropolis driving, with the flexibility so as to add Stage 4 highly-automated freeway driving. Without having to actively drive the automobile, the occupants are in a position to luxuriate on blue bench seats. As soon as the journey ends, the Imaginative and prescient Iconic is ready to take over parking duties, due to Stage 4 parking regardless of the infrastructure.

Mercedes-Benz Vision Iconic revealed – luxury coupé concept with massive grille, “hyper-analogue” interior

Underpinning all of it is a “neuromorphic” computing mentioned to imitate the performance of a human mind. This makes for quicker and extra environment friendly AI-based calculations, leading to faster driver help reactions, a tenfold enchancment in effectivity and a 90% discount in vitality utilization for autonomous driving capabilities.

Clearly, the Imaginative and prescient Iconic won’t ever enter manufacturing, however a few of its design cues may affect the subsequent electrical S-Class – changing the much-maligned EQS – and its potential coupé by-product. What do you consider the Batmobile-like styling? Tell us within the feedback.


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