Motors has launched a multi-channel video marketing campaign to spice up purchaser engagement with its Cazoo market.
The brand new “Proper for You” marketing campaign options animated adverts focusing on in-market automotive patrons, with YouTube exercise already reside and TikTok rollout to observe.
Produced by Fold7, the advert inventive makes use of animated eventualities to point out how Cazoo helps patrons discover the fitting automotive for his or her wants.
Characters together with Dracula, Bigfoot and an alien household star within the animated world, with 30-second adverts supported by 20, 10 and six-second variations designed for digital codecs.
Motors’ advertising and marketing director Lucy Tugby stated the marketing campaign displays a strategic shift since buying the Cazoo model in 2024. It additionally alerts Motors’ problem to the dominance of the present market chief, Auto Dealer.
Motors relaunched Cazoo as a market in April with the ambition to shake up automobile market sector.
She stated: “We promised our seller companions that we might unlock the worth of the Cazoo model via good, strategic funding and that’s precisely what we’re doing.
“We’re being forensic about how we make investments.
“It’s not about spending huge; it’s about spending good to ship optimum worth to our seller companions.”
Tugby stated a digitally-led, insight-driven method will assist to construct long-temr model fairness and drive measurable impression for its companions.
The Proper for You marketing campaign is utilizing animation and unique characters to construct a “distinctive Cazoo World that makes automotive search thrilling, intuitive and memorable by beginning with the precise wants of patrons”.
The marketing campaign can also be being activated in real-world environments, together with expanded sponsorships with the British Motor Present and Brentford Soccer Membership.
Cazoo will function the official headline sponsor of the British Motor Present this summer season, the place it is going to host the Cazoo Household Zone.
Guests can work together with characters from the advert and participate in digital experiences that deliver the animated marketing campaign to life.
On the identical time, Cazoo turns into the brand new official sleeve accomplice of Brentford FC, with branding on all enjoying and coaching kits for the Premier League aspect’s males’s first workforce.
The partnership can even embrace pitch-side promoting and different activations all through the 2025/26 season.
