New mobility agenda: from ‘what’ to ‘how’

IAA Mobility 2025 ran with the slogan ‘It’s all about mobility’, underscoring the trade’s evolution in the direction of a software-based and service-centric enterprise mannequin. Attracting 750 exhibitors and greater than 500,000 guests, the occasion serves as Europe’s showcase for automotive innovation. Key know-how themes this yr included AI, software-defined automobiles (SDV), battery developments, and value competitiveness. For European gamers, it represented an opportunity to argue their case for continued relevance amid China’s ascendency. “This can be a form of dwelling sport, the guts of Europe the place Volkswagen Group leads the sector,” Volkswagen Group Chief Government Oliver Blume informed media. “Like in sports activities, the house group is predicted to carry out one of the best.”