Norton Bikes Returns to U.S. with 4 New Fashions

Norton Bikes introduced its resurgence on the 2026 AIMExpo present in Anaheim, California, beginning out with the discharge of 4 all-new fashions: a totally faired sportbike, a unadorned sportbike, and two journey bikes.

In 2020, Norton was acquired by TVS Motor Firm, a motorbike producer based mostly in India that produced and bought greater than 4.7 million bikes in 2025. Norton bikes can be manufactured within the U.Ok. at TVS’s new plant in Solihull, which has the dimensions to construct 8,000 bikes a 12 months.

Norton claims that as an alternative of leaning on nostalgia, the model can be pushing ahead into the fashionable luxurious phase, refocusing on Norton’s previous popularity for innovation and efficiency.

“Norton Bikes carries one of many richest and most celebrated legacies in British motorcycling,” stated Christoph Hohmann, chief advertising officer of Norton Bikes. “It’s a reputation synonymous with daring engineering, racing triumphs, and difficult reinvention. Its 127-year historical past kinds the bedrock for Norton’s resurgence – a storied heritage of innovation that may all the time be part of our DNA.”

The 4 new fashions to spearhead the model’s relaunch borrow names from earlier Norton fashions. The Manx R is the flagship mannequin, a sportbike fitted with premium parts. A unadorned model can be known as the Manx, and two middleweight journey bikes can be known as the Atlas, which has 19-/17-inch spoked wheels, and Atlas GT, a street-focused mannequin with 17-inch forged wheels.

The Manx R is powered by a 1,200cc V-4 that makes a claimed 206 hp at 11,500 rpm and 95.9 lb-ft of torque at 9,000 rpm. Its chassis is highlighted by totally adjustable semi-active Marzocchi suspension, Brembo Hypure brakes with lean-sensitive ABS, and 17-inch carbon-fiber BST wheels with Pirelli Diablo Supercorsa V4SP tires. It additionally options carbon fiber physique panels.

The Manx R could have an 8-inch touchscreen show and a set of digital rider aids, together with 5 experience modes (together with two customizable monitor modes), a quickshifter, cornering cruise management, switchable linear traction management, cornering traction management, wheelie and rear wheel slide management, slope dependent management, launch management, and hill begin help.

Particulars on the opposite three fashions are sparse for now. The Manx can be powered by the identical engine because the Manx R and embrace a few of the similar premium parts. The Atlas and Atlas GT can be powered by a 585cc parallel-Twin engine and have adjustable levers, footpegs, and windscreen.

Keep tuned for extra particulars concerning the 4 new Norton fashions, which must be obtainable in late 2026. Go to the Norton web site for extra data, and join Rider’s enewsletter for weekly updates on bikes information and evaluations.

Try extra new bikes in Rider’s 2026 Bike Patrons Information