After seeing the success of rivals, Subaru doesn’t need to be left behind. Subaru appears to hitch Volkswagen, Hyundai, Kia, and several other different automakers which can be doubling down on extra reasonably priced EVs.
Subaru is seeking to launch extra reasonably priced EVs
Following the launch of its new Uncharted electrical SUV final week, Subaru is now contemplating introducing a smaller, entry-level EV to anchor its lineup.
Subaru’s world EV product supervisor, Inoue Masahiko, informed Autocar throughout a current interview that the corporate was trying into launching a brand new electrical automotive to sit down beneath the Uncharted.
Masahiko defined that “It’s one thing that’s up for consideration, as a result of we have to put together a wider vary of BEVs to satisfy each buyer’s expectation.”
The transfer follows the success of different automakers, that are already seeing surging demand with extra reasonably priced EVs rolling out. The Renault 5 EV, which launched earlier this yr at £22,995 ($31,100), has already secured over 35,000 gross sales this yr. It’s now the hottest EV amongst personal patrons within the UK.
Kia and Hyundai are additionally seeing robust preliminary demand for his or her new entry-level electrical automobiles, the EV3 and Inster EV.
By way of the primary half of the yr, the Kia EV3 is the sixth-best-selling EV in Europe, simply forward of the Renault 5. Hyundai’s Inster EV cracked the highest 20 top-selling EVs in Europe final month, rating #19 with over 3,300 models bought.
In response to HundredChinese language manufacturers are rapidly gaining market share in Europe, outselling Ford within the first half of 2025 mixed. 5 manufacturers, together with BYD, Jaecoo, Omoda, Leapmotor, and Xpeng, are main the surge.
Though it’s “up for consideration,” we probably gained’t see Subaru’s new entry-level EV for at the least one other few years.
Subaru’s European boss, David Dello Stritto, confirmed {that a} B-segment EV was value exploring, however added that they must “wait and see how the Uncharted does” earlier than increasing its lineup.
Dell Stritto mentioned, “I reckon we want about two years to learn how it’s performing,” including, “We would have provide you with new concepts throughout that interval, so in two years’ time we are able to speak once more.”
After increasing its partnership with Toyota, you may anticipate the Japanese automaker to have a hand within the new EV. Toyota’s product chief, Andrea Carlucci, informed Autocar that an electrical successor to the Yaris “is the thought,” however he added, “this isn’t fairly now.”
It appears like we’ll have to attend at the least one other few years earlier than we see the brand new Subaru EV. By then, it is going to probably be too little too late with many automakers getting ready to launch longer-range, lower-cost electrical autos.
For now, Subaru’s European EV lineup consists of the refreshed Solterra, Uncharted SUV, and new E-Outback (which shall be bought beneath the title Trailseeker within the US).
Supply: Autocar
FTC: We use revenue incomes auto affiliate hyperlinks. Extra.
