Perodua expects 44-46% market share in 2025 – may nationwide makes high 67% report? It is determined by Proton

With two extra weeks to go earlier than 2025 ends, Perodua is heading in the right direction for one more report 12 months of gross sales. The perennial market chief’s present excessive of 358,102 models was set final 12 months, an 8.4% enhance over 2023’s 330,325 models, which was the earlier report. The very best earlier than that? 2022in fact.

Ultimately weekend’s media preview session for the just-launched Traz SUVPerodua president and CEO Datuk Seri Zainal Abidin Ahmad reiterated that the corporate is on observe to breach the 359,000 models gross sales mark. which might be a brand new gross sales report. With one other bumper 12 months, Perodua can also be anticipated to keep its ASEAN No.2 spot. Sure, for individuals who aren’t conscious, P2 is P2 in ASEAN by gross sales behind Toyota, having take over Honda in 2024.

Final 12 months, Perodua’s market share was 43.8% of a complete business quantity (TIV) of 817k models, a brand new report for Malaysia. This 12 months, the Rawang carmaker estimates that its slice of the pie might be from 44% to 46% of a TIV of between 780k to 805k models. P2’s market share has been hovering above 40% for a while nowhowever is the needle now inching in the direction of half?

Zooming out for a broader view, the very best market share for nationwide makes for the reason that early 2000s is 66.9%, achieved in 2023. It was the very best stage for Proton-Perodua since 2003, when the duo commanded 66% of gross sales.

The robust displaying by the nationwide manufacturers is a continuation of their rise after dropping to beneath 50% market share from 2014 to 2018. That hunch was as a consequence of Proton’s low contribution, however with Geely now on the wheel, the tide has undoubtedly turned.

As for the market chief, they’re already at full throttle with 12 months after 12 months of report gross sales. As it’s, 4 out of each 10 new automobiles offered in Malaysia are Peroduas, and gross sales is just restricted by manufacturing capability, not demand, as some fashions have ready lists of a few months. P2 has been doing the heavy lifting for a while now, benefitting the native automotive ecosystem.

Might the nationwide market share high 67% in 2025? Once more, all of it is determined by Proton. P1’s market share has been hovering close to 20% of late (18.9% in 2023 and 18.1% in 2024), and will Tanjong Malim breach that stage and Perodua hit its higher estimate, we may see a brand new excessive level.

How was the market just like the final time nationwide makes have been so dominant? Some may be too younger to recollect, however 2003 was a time when Proton led Perodua 37% versus 29%. Nonetheless, this was the tail finish of Proton’s dominance, because it was already on a steep decline – only one 12 months in the past in 2002, it was P1 49% and P2 22%, with a mixed nationwide market share of 78%.

The inevitable occurred when Perodua overtook Proton to guide the marketplace for the primary time in 2005, due to the overwhelming success of the unique Myvi.

Each time Proton launches a mannequin, the corporate’s advertising and marketing division, the occasion’s MC and the media (together with this author, who grew up within the OG Saga) will really feel nostalgic reminiscing concerning the good previous days with previous Protons, however do you realise that generations of Malaysians don’t share this nostalgia? That’s as a result of their first automotive was almost definitely a Perodua hatchback, lots of them Myvis. I wager you by no means noticed this instance of a era hole – bro, we’re previous!

After it wrested P1 from P1, Perodua by no means appeared again. The Myvi went on to change into ‘king’ and wave after wave of profitable fashions adopted to widen the hole, which maxed out in 2018 at 38% versus simply 11% for Proton. The 2014-2018 interval additionally noticed non-national makes overtake P1-P2 for the primary time ever, led by a Honda revving in its VTEC zone.

This era of N-N dominance didn’t final very lengthy. In 2017, China’s Geely stepped in to breathe life right into a Proton that was in crucial situation, offering new fashions that may increase the corporate’s gross sales and assist it enter greater segments. Proton’s restoration was not on the expense of Perodua although, however the non-national gamers. Take a look at all of the X70s and X50s on the street right now – all these gross sales would’ve in any other case gone to Honda, Toyota and Mazda.

Proton has since reclaimed its No.2 spot and market share has gone from an all-time low of 11% in 2018 to the virtually 20% of right now. With wind of their respective sails and no imminent risk from the overseas manufacturers, Proton (new Saga is out; quantity vendor is first of a spread of AMA fashions) and Perodua (laughed at by on-line trolls, liked by actual patrons; at all times has one other gear to widen the hole when wanted) are well-positioned to push the nationwide makes market share to ranges final seen twenty years in the past. If not this 12 months, the subsequent, if not…

We’ve dived deep into this nationwide vs non-national pattern earlier than, monitoring the ups and downs of Perodua/Proton and Toyota/Honda over time – click on on the hyperlinks to learn extra for those who’re into stats and tendencies. We’ll revisit this subsequent 12 months when the official 2025 numbers are out, and likewise try the ‘China impact’ on our auto market.

AD: Drive the Proton mannequin of your goals. Submit your particulars and Proton PJ will get in contact with you.

Seeking to promote your automotive? Promote it with Automotive.