Proton has reported gross sales of 11,069 models in June 2025, which is a slight year-on-year enhance from the ten,999 models it did in the identical month final 12 months. June completes the primary half of the 12 months, and the 1H 2025 year-to-date complete is 72,156 models.
Proton usually doesn’t give context or proportion figures when numbers are decrease, however based mostly on our data, 1H 2025 gross sales are 2.1% decrease y-o-y than the 73,696 models from 1H 2024 and a good bit decrease than the 77,321 models from 1H 2023which was the carmaker’s greatest first half since 2012.
The corporate did nevertheless share that market share is estimated to be at 20.7%, which is a rise of 1.1% over the earlier month (Might) and ‘1.2% forward of the YTD determine of 19.5%’. That is on the again of estimated complete trade quantity (TIV) of 53,500 models in June, 21% lower than Might’s TIV of 68,007 models.
The X50 has been a vibrant spot for Proton. Though the pre-facelift RC is much from contemporary (a considerably upgraded massive facelift is now open for reserving), 1,657 models of the B-SUV have been offered final month, which Proton says is class-leading. This complete consists of 353 models of exports (Proton usually consists of exports in its gross sales releases), which implies that the X50 accounts for 47% of Proton’s complete export quantity.
It may need been on its closing lap, however the pre-facelift X50 noticed gross sales of 11,351 models in 1H 2025, which is 11.3% greater y-o-y. Total, the X50 has been an enormous success for Proton – since its launch in October 2020, the corporate has shifted over 140,000 models of the trendy SUV, together with exports.
Apart from the X50, Proton is claiming gross sales management within the D-SUV and C-sedan segments with the X90 (174 models) and S70 (1,402) respectively. As debated earlierwhether or not the S70 is a C-sedan or not is open to interpretation. Going by the ruler, the S70 is definitely nearer to the Honda Metropolis than the Civic in measurement (the latter’s wheelbase is 108 mm longer than the S70’s) however the Proton does include a 1.5L turbo engine, whereas the Metropolis and Toyota Vios are 1.5L NA-powered.
Elsewhere, the Saga noticed gross sales of 5,206 models whereas the Persona and Iriz did 1,171 and 288 models respectively. With a lot consideration on the X50, the X70 seems to be considerably forgotten, however the August 2024 facelift for the primary ever Geely-based Proton has boosted figures – 4,354 models of the C-SUV have been offered in 1H 2025, which is 46.3% up y-o-y from a low base.
“After performing strongly in Might, automotive gross sales dropped by 15,000 models in June as a consequence of exterior elements resembling rising tensions within the Center East and the growth of the scope of SST affecting purchaser sentiment. Regardless of this, Proton managed to outperform the market to extend our market share proportion forward of a busy second half of the 12 months the place we have now a full slate of occasions and mannequin introductions,” mentioned Zhang Qiang, deputy CEO of Proton Edar.
“With new fashions arriving in our showrooms, the outlook is for the corporate to have a stronger second half to 2025 as we search to extend gross sales for our ICE and EV choices,” added Zhang, who can also be CEO of Proton’s EV arm Professional-Internet. A new saga and the not fifth are on the way in which.
Exports are wanting good for Proton. With 414 models shipped out in June, 1H 2025 complete exports rose 39.9% to 2,250 models. The quantum of progress could be even wider come full 12 months 2025 because the eMas 7 is launched in additional export markets. Talking of the EV, Proton shifted 4,253 models in 1H 2025 (together with exports) and claims 24% share of the native EV marketplace for prime spot.
“The majority of Proton’s present gross sales quantity is taken up by home ICE autos, however export and EV gross sales have super future progress potential. We forecast a gradual enhance in export gross sales as the corporate explores extra new markets. As for EV gross sales, the market is increasing as extra infrastructure is established and the arrogance hole closes for patrons who stay on the fence, so we’re hopeful of a quantum leap in gross sales with the introduction of extra Proton eMas fashions,” Zhang mentioned.
Observe that other than together with exports in its month-to-month gross sales bulletins, Proton has been reporting ‘group gross sales’ in 2025, which implies that the entire figures we see embody that of the good model, which is underneath Professional-Internet.
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