Proton revealed on December 4 that its 2026 gross sales goal was 180,000 items – effectively, in response to CEO Dr Li Chunrongthis has now been elevated to 200,000, which is 26% greater than the 157,976 items it offered in 2025itself simply 3.3% higher than 2024. Extraordinarily exponential expectations not excluding exports.
For this to be achieved, Proton goals for the Saga to be Malaysia’s No. 1 mannequin, Proton eMas to be the nation’s No 1 EV model and the eMas 7 PHEV to be the nation’s No 1 PHEV.
Maintained is the ‘30+30+30 by 2030‘ goal, which includes 330,000 items (first introduced in January 2025), 30% of them hybrids and EVs, 30% offered outdoors Malaysia and 30 export markets (these three had been introduced final month).
The carmaker targets to “graduate from college” in 2027 with over 227,000-unit gross sales – this quantity is critical as a result of it’s the very best annual gross sales Proton has ever finished in its historical past. By 2029, it goals to be Malaysia’s best-selling carmaker, which suggests toppling the mighty Perodua (presently ASEAN’s No 2).
AD: Drive the Proton mannequin of your goals. Submit your particulars and Proton PJ will get in contact with you.
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