- Toyota at present sells vehicles underneath the Toyota and Lexus names within the U.S., however is planning a higher-end Century model to tackle Rolls-Royce
- A brand new report says an ultra-high-performance model, GR, may be within the works
Toyota has saved issues easy within the U.S. The corporate markets mainstream vehicles underneath its Toyota model, and luxurious vehicles underneath the Lexus identify.
For now. A brand new report says two extra manufacturers may emerge within the coming years.
The corporate plans to launch a Century ultra-luxury model above Lexuscompeting within the rarified air the place Bentley and Rolls-Royce function.
Toyota may additionally launch a high-performance model of its personal known as GR.
Business publication Automotive Information stories, “That model seems prone to launch with a supercar known as the GR GT, the non secular successor to the Lexus LFA.”
The LFA was a limited-edition Lexus supercar meant to compete with Ferrari and Lamborghini merchandise. Toyota by no means supposed it to be a typical sight. The corporate constructed simply 500 copies worldwide in its last manufacturing yr.
Some automakers promote vehicles underneath many names. Common Motors, as an illustration, at present sells autos underneath the Buick, Cadillac, Chevrolet, and GMC monikers. Within the twenty first century, it has additionally marketed vehicles underneath the Hummer, Oldsmobile, Pontiac, Saab, and Saturn manufacturers, and toyed with spinning off the Camaro and Escalade as separate manufacturers.
GR Exists in Toyota Dealerships Right this moment
- Right this moment, Toyota markets sportier editions of some vehicles underneath the GR moniker
- It’s the fervour challenge of chairman Akio Toyoda, a revered semi-pro racing driver
When you observe Toyota, the GR identify is acquainted to you. Toyota markets high-performance variations of a number of vehicles underneath the GR nameplate. It’s quick for Gazoo Racing, Toyota’s racing workforce.
The Toyota Corollaas an illustration, is a dependable and fairly priced compact automotive. The GR Corolla is to the Corolla what the Carolina Reaper is to the bell pepper. With a turbocharged 3-cylinder engine making 300 horsepower and placing it down by means of all 4 wheels. The GR Corolla is a observe toy constructed from one of many world’s most sensible vehicles, an fanatic’s specialty mannequin that automotive engineers dream about creating however hardly ever get the finances to take action.
The GR Supra stands because the highest-performing automotive at present constructed underneath the GR identify.
Nevertheless, Automotive Information stories that Toyota Chairman Akio Toyoda (the household simplified the spelling of its identify for Westerners when it launched the corporate) intends to spin GR off as a model of its personal.
We’ve seen the GR GT earlier than – it appeared as a present automotive way back to 2022. Now, the corporate has filed to trademark GR as a model identify within the U.S., and launched a teaser web site counting right down to December 5.
That leaves many questions, together with whether or not GR autos would get stand-alone dealerships or a carved-out part inside Toyota or Lexus shops.
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