Greater than 70% of UK motorists would think about shopping for a automotive from a Chinese language producer, based on Startline Motor Finance’s June Used Automobile Tracker.
The analysis highlights rising client curiosity in new entrants akin to BYD, Maxus and Chery, which had been the three most recognised manufacturers amongst respondents.
The most recent survey of 301 customers reveals BYD leads model consciousness at 28%, adopted by Maxus (19%) and Chery (14%).
Aiways, Denza and Jaecoo are all on 11%; Omoda and Xpeng on 10%; and Nio, Skywell and GWM Ora on 9%. The remainder are Leapmotor (8%), Lynk & Co (7%), HiPhi (3%) and Zeekr (2%).
otably, BYD bought virtually 12,000 autos within the UK through the first 4 months of 2025.
Paul Burgess, Startline Motor Finance chief government, mentioned: “Chinese language producers are making a concerted assault on the UK market – virtually 12,000 BYDs had been bought right here within the first 4 months of the yr and our analysis reveals that customers are receptive to the thought of shopping for a automotive from them.
“Many manufacturers are showing and the most important downside that faces these new entrants might be differentiation.
“These which are investing closely in advertising and marketing and constructing vendor networks on the bottom are seeing the dividends when it comes to client consciousness and once more, BYD is the apparent instance, topping our survey.”
Trepidation stays for some consumers
Nonetheless, 18% of respondents to the Startline Used Automobile Tracker say they’d fairly stick with automotive manufacturers which have a observe document within the UK, 11% are anxious about high quality and seven% would fairly assist British automotive producers.
Additionally, 4% are involved about components availability, 4% about safety and a pair of% about vendor assist.
Burgess mentioned: “This reveals that there’s some trepidation amongst a minority of automotive consumers however actually, concrete issues that you just may count on concerning the type of high quality and assist that may be anticipated from the Chinese language new entrants, are very low.”
