KGM SsangYong will formally be referred to as KGM Australia from June 1, 2025, accompanied by a brand new slogan – the identical day the 2026 KGM ACTION goes on sale right here.
It will likely be the primary time the SsangYong title will likely be lacking from native showrooms because the Mercedes-Benz-powered SsangYong Musso SUV – now the title used on its dual-cab ute – was launched in 1997.
The rebrand started in 2022 within the firm’s South Korea dwelling market after a majority stake within the automaker was bought by KG Group.
Australia adopted the title KGM Ssangyong in September final 12 months, with KGM standing for ‘KG Mobility’, whilst most markets ditched the SsangYong title solely.
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The previous SsangYong model – a reputation which dates again to the corporate’s origins in 1954 – turns into merely KGM Australia from June 1, with the native arm one of many final on the earth to make the change.
The Australian rebrand coincides with the introduction of the primary car developed because it turned a part of KG Group, the KGM Actyon SUV, into native showrooms.
“It’s well timed we totally embrace the KGM branding right here in Australia and have fun the newest car design language with a model brand re-fresh, to align with KGM’s international id and higher mirror our dedication to design excellence,” Joseph Lee, managing director of KGM Australia, stated in a press release.
In addition to a brand new brand, the rebrand additionally brings a contemporary slogan: ‘Korean constructed to final’.
Australian pricing and specs for the 2026 KGM Actyon have been introduced with the new-generation SUV provided in a two-model grade lineup beginning at $47,000 drive-away.
It’s going to be part of the KGM CLD, Rexton and Torres SUVs in Australian showrooms in addition to the model’s best-seller, the Musso dual-cab ute.
