Swansway Motor Group has expanded with BYD so as to add a 3rd location and can be rising its Motor Match used automobile model with a brand new location in Fenton.
The brand new BYD Stoke dealership has formally opens its doorways right now (Might 19) and is positioned on Victoria Highway, Fenton.
The positioning had beforehand been vacant for over 12 months.
Alongside the brand new BYD showroom, Swansway can be launching its newest used automobile operation, Motor Match Stoke, on the similar location – increasing its impartial used automobile retail model’s footprint to 6 websites.
David Smyth, director at Swansway Motor Group, stated: “We’re delighted to be taking up a business property in Stoke which has been vacant for over a 12 months and placing it to good use.
“Along with our present Stoke Audi website, this permits us to extend buyer selection within the space.
“Our partnership with BYD has began strongly, and the opening of BYD Stoke displays that momentum. With the addition of Motor Match Stoke, we now have one thing for everybody on this market.”
Swansway’s enlargement with BYD comes amid rising demand for EVs within the UK.
The Chinese language model noticed extra UK registrations within the first quarter of 2025 than in the entire of 2024, supported by the recognition of fashions just like the Atto 3, Dolphin, Seal and the newly launched Sealion 7.
BYD entered the UK market in early 2023 and goals to have a community of 120 UK retail companions by the tip of 2025.
