Tesla made a dramatic change to the On-line Design Studio to point out its plans for Full Self-Driving, a significant a part of the corporate’s plans shifting ahead, as CEO Elon Musk has been extraordinarily clear on the path shifting ahead.
With Tesla taking a stand and eradicating the flexibility to buy Full Self-Driving outright subsequent monthit’s already taking steps to provoke that with homeowners and potential consumers.
On Thursday eveningthe corporate up to date its On-line Design Studio to mirror that in a brand new transfer that now lists the three buy choices which might be at present obtainable: Month-to-month Subscription, One-Time Buy, or Add Later:
? Try the change Tesla made to its On-line Design Studio:
It now lists the Month-to-month Subscription as an choice for Full Self-Driving
It additionally reveals the outright buy choice as expiring on February 14 pic.twitter.com/pM6Svmyy8d
— TESLARATI (@Teslarati) January 23, 2026
This transformation replaces the previous choice for buying Full Self-Driving on the time of buy, which was a easy and single field to buy the suite outright. Subscriptions had been activated by the car completely.
Nonetheless, with Musk asserting that Tesla would quickly take away the outright buy choiceit’s clearer than ever that the Subscription plan is the place the corporate is headed.
The removing of the outright buy choice has been a polarizing matter among the many Tesla neighborhood, particularly contemplating that there are various people who find themselves involved about potential value will increase or have been saving to buy it for $8,000.
This is able to deliver an finish to the flexibility to pay for it as soon as and by no means need to pay for it once more. With the Subscription technique, issues are undoubtedly going to vary, and if persons are paying for his or her vehicles month-to-month, it can primarily add $100 per 30 days to their fee, pricing some individuals out. The value will improve as effectively, as Musk mentioned on Thursday, because it improves in performance.
I also needs to point out that the $99/month for supervised FSD will rise as FSD’s capabilities enhance.
The huge worth bounce is if you could be in your cellphone or sleeping for the complete experience (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
These skeptics have grown involved that this may truly decrease the take charge of Full Self-Driving. Whereas it’s comprehensible that FSD would improve in value because the capabilities enhance, there are arguments for a tiered system that will enable homeowners to pay for options that they respect and might afford, which might assist with knowledge accumulation for the corporate.
Musk’s new compensation bundle additionally would require Tesla to have 10 million lively FSD subscriptions, however persons are unsure if this may transfer the needle within the right path. If Tesla can probably provide a less expensive various that isn’t fairly unsupervised, issues might enhance by way of the variety of homeowners who pay for it.
