- Ford has probably the most loyal house owners of any automotive firm, based on a brand new survey
- Longtime chief Tesla is shedding house owners to legacy automakers
Practically 60% of buyers who traded in a Ford automobile within the first half of 2025 purchased one other Ford. The corporate’s 59.6% model loyalty charge was adequate to take the model loyalty crown from longtime holder Tesla.
Tesla’s loyalty charge fell to 58.1%, narrowly forward of third-place Chevrolet at 58%.
Most automotive patrons stay loyal, with 51.1% selecting a brand new automotive of the identical model as their trade-in. Nonetheless, total, business loyalty fell by 1.4% within the first half of the yr.
The numbers come from the analysts at S&P International Mobility, who examine proprietor loyalty and defection charges quarterly.
Tesla house owners, they discovered, fell 9.4% from a yr in the past. Solely Dodge did worse, shedding 12.7% after a interval by which it discontinued its Challenger muscle automotive and changed its signature Charger sedan with a mannequin that has confirmed much less compelling, to date, to followers.
Trade publication Automotive Information reviews, “Tesla house owners will not be simply defecting to manufacturers with contemporary EV fashions, corresponding to Hyundai and Cadillac, but in addition to Chevrolet gasoline autos and Volvo hybrids, based on S&P International Mobility information.”
Seventy p.c of Tesla house owners who switched manufacturers within the first half of the yr selected one other electrical automobile (EV), however 30% returned to a gasoline or hybrid-powered automotive.
The troubled model will probably undergo one other blow quickly, as the federal authorities’s $7,500 electrical automobile (EV) tax rebate sunsets on the finish of this month.
