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Final Up to date on: twelfth August 2025, 04:14 am
I assumed we will need to have lined this report, but it surely appears we have now not. Effectively, we have now lined S&P International Mobility studies in years previous, together with final 12 months, when Tesla was nonetheless #1 in auto model loyalty. Nevertheless, a leaked replace of the most recent S&P International Mobility report signifies that the EV firm’s model lastly took an enormous hit — an “unprecedented” one — from Elon Musk’s varied escapades.
Reuters completely reported that from an all-time model loyalty excessive of 73% in June 2024, in accordance with the S&P International Mobility, loyalty to Tesla fell off a cliff since then. Households already proudly owning a Tesla and being out there for a brand new automotive selected one other Tesla much less and fewer from July 2024 onward. By March 2025, solely 49.9% of Tesla homeowners out there for a brand new automotive went again to Tesla. That’s even under the auto business common.
Tesla model loyalty rebounded a bit in Could, rising to 57.4%, just like Toyota and barely above common. Nevertheless, that’s nonetheless a stable 16 share factors decrease than a 12 months prior, and it’s additionally under the model loyalty of Ford and Chevrolet homeowners. Whether or not Tesla followers/shareholders realize it or not, Ford and Chevrolet are beating Tesla on an essential metric within the business.
Maybe you’re feeling the phrase “unprecedented” will get thrown round an excessive amount of and might’t be correct, but it surely appears it’s. S&P Analyst Tom Libby, who used the phrase to explain Tesla’s fall from grace, additionally stated that he had “by no means seen this speedy of a decline in such a brief time period.”
Tesla new automotive gross sales have been dropping like a rock, and it’s increasingly clear that’s immediately associated to Elon Musk going haywire like fembots from Austin Powers (for those who’re sufficiently old to recollect them). If Musk stays out of politics for lengthy sufficient now, or if his political actions are at the very least much less seen, will Tesla loyalty climb again up? Or is the harm executed as soon as and for all and Tesla model loyalty won’t ever return to its +70% heights?
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