- Tesla gross sales continued to go down in Europe within the first half of the yr.
- The American EV maker recorded a 33% year-over-year drop in gross sales from January to June.
- In the meantime, conventional automakers have charged forward with strong positive aspects within the area.
The numbers are in, and it’s not wanting good for Tesla in Europe. After the primary six months of this yr, the American electrical automotive maker has recorded a steep 33% drop in gross sales within the European Union, EFTA markets and the UK, in keeping with preliminary gross sales figures from Knowledge Drive.
This has led Tesla to lose the highest spot on the best-selling EV makers checklist within the area, the place Volkswagen–the model, not the group–is now the brand new king. From January to June, Tesla offered 108,878 vehicles within the area, whereas Volkswagen moved 133,465 EVs, a large 78% year-over-year enhance.
The Tesla Mannequin Y was the best-selling EV in Europe within the first six months of this yr. Nonetheless, its numbers fell by over 30%.
Photograph by: Tesla
In different phrases, Volkswagen offered 24,587 extra EVs in Europe than Tesla, firmly securing its place because the chief within the area. That’s a win for legacy auto. However that’s not all.
BMW, Skoda and Renault additionally gained vital floor within the first half of the yr. BMW is now the third-best-selling EV firm in Europe, with 93,576 models offered, a 14% enhance over the identical interval final yr.
Due to the massively standard Louder and up to date EnyaqSkoda scored an unimaginable 146% enhance in gross sales, resulting in a complete of 70,947 EVs offered from January to June. Renault, in the meantime, noticed its EV gross sales go up 58%, largely because of the retro-looking Renault 5.
| Rank | Model | H1 2025 Gross sales | Distinction from H1 2024 |
| 1 | Volkswagen | 133,465 | 78% |
| 2 | Tesla | 108,878 | -33% |
| 3 | BMW | 93,576 | 14% |
| 4 | Skoda | 70,947 | 146% |
| 5 | Renault | 63,704 | 58% |
Supply: Knowledge Drive preliminary gross sales figures.
Earlier this yr, Tesla CEO Elon Musk stated that the corporate was seeing a “main rebound” in demand after its factories have been placed on maintain within the first quarter for no matter tooling upgrades have been vital to place the up to date Mannequin Y in the marketplace. Nonetheless, that has but to occur in the US, Europe and China.
For what it’s value, Tesla was the best-selling EV firm in Europe in June, however that wasn’t sufficient to finish the primary half of the yr within the first spot. Actually, out of the highest 5 best-selling EV makers in June, Tesla was the one one to see a drop. With 32,605 vehicles offered, Tesla gross sales went down by 21% year-over-year in Europe. In the meantime, Volkswagen went up 9.%, BMW by 16%, Skoda by 189% and Renault by 23%.
One of the best-selling EVs in Europe from January to June have been the Tesla Mannequin Y, Tesla Mannequin 3, Volkswagen ID.4, Volkswagen ID.7 and Volkswagen ID.3.
Total, the European EV market elevated by 24% year-over-year, going from 944,858 models within the first half of 2024 to 1,177,051 this yr.
