The Dynamic Duo Behind Roku Gin x AIR CCCC’s Collaborative Pop-Up Expertise

Dempsey Hill’s AIR CCCC lately hosted Roku Gin’s first-ever shopper pop-up expertise in Singapore. The one-weekend-only collaborative expertise — from 31 October to 2 November — noticed a fusion of Roku Gin’s meticulous Japanese craftsmanship with AIR CCCC’s creative, ingredient-led menu, promising friends an immersive journey that highlights flavour and storytelling. The activation was designed to be a multi-sensory journey, the place mild, music and culinary artistry intersect to create a holistic expertise for the friends — forming a brand new gin tasting expertise.

On the coronary heart of the occasion was a curated tasting expertise guided by Beam Suntory Malts S.E.A Model Ambassador, Mark Tay — who designed the cocktails to enhance AIR CCCC’s menu. Tay explains, “Pairing at all times works one in all 3 ways: heightening flavour, cleaning the palate or creating concord. For this menu, we explored all three.”

Drawing inspiration from AIR’s rooftop backyard and his personal Peranakan roots, Tay developed cocktails utilizing domestically sourced components equivalent to lemongrass, pandan, ginger and chicken’s-eye chilli. “As an example, one cocktail impressed by the gin bitter incorporates pandan oil certain into syrup with sugar carbon. When paired with the shakshuka, the asam base brings out sweetness, the spice provides texture and the pandan lingers as an fragrant end. It’s not about complexity; it’s about stability, reminiscence and utilizing components at their shun — their good second.” Tay likens the artistic course of to storytelling and goes on to elucidate that every drink carries a private reminiscence or cultural reference — inviting friends to style not simply flavours, however uncover moments of heritage.

AIR CCCC’s Sous Chef Aiken Low echoes this philosophy of seasonality and respect for components. “For our collaboration with Roku Gin, we curated a menu that celebrates components at their peak, mixing contemporary parts from our Backyard with flavours from throughout Southeast Asia. Every dish is thoughtfully paired with Roku’s cocktails, designed to enhance their floral and citrus notes whereas staying true to AIR’s philosophy of contemporary, balanced and thoroughly ready components,” he says. Being a younger chef together with his personal contemporary views on native dishes, Chef Aiken was particularly tapped to work on the collaborative menu for the Tasting Room in addition to the meals pairing menu on the Pop-Up Café. Past technical execution, he introduced a way of playfulness to the menu, experimenting with lesser-known regional components like guaculim and torch flowers.

“Roku Gi’s idea of shun actually impressed us within the kitchen,” Aiken provides. “It’s about utilizing components at their absolute peak and even contemplating what to do with them after their peak — fermenting, preserving or reworking them in ways in which spotlight their story.” From brunch alternatives like AIR Kaya Toast with house-made gula apong so and The Peranakan — a variation on a traditional Gin Bitter — to dinner programs that includes Snapper Ceviche with pink guava and backyard herbs or Charred Spanish Mackerel with black bean sauce, the tasting menus showcased a variety of native culinary creativity.

Every course is paired with Roku Gin cocktails, together with the Roku Ginger Earl Gray — a nod to Dempsey’s colonial historical past — and the playful Coco-Groni — a neighborhood twist on the traditional Negroni that evolves because the ice cream melts within the glass. “Each cocktail was paired to both spotlight or distinction the dishes in a approach that friends may uncover one thing new with each chunk,” Aiken explains. “It’s about creating moments of shock — when the primary sip adjustments the best way you style the meals or vice versa.” The pairing technique was intentionally designed to shock the patron with contrasting textures, surprising flavour bridges and fragrant layering, encouraging friends to “open up” their palates and uncover nuances in each foods and drinks.

Aiken additionally shared the philosophy behind particular dishes: “Take the Snapper Ceviche with pink guava and backyard herbs — it’s a mix that mirrors the botanical notes of Roku Gin. The acidity from the guava enhances the citrus within the gin, whereas the herbs tie again to AIR’s rooftop backyard. Even the textures are designed to work together with the drink — mild, contemporary, however layered.”

“Working carefully with Mark was eye-opening,” he provides. “Gin is not only a drink — it is also an ingredient. I needed to rethink how flavours work together, how botanicals like yuzu or sakura can affect a dish and the way refined notes in a cocktail can shift the notion of the meals. It taught me to be extra experimental but exact — to seek out concord the place you may not count on it.”

Tay notes that the collaboration is about extra than simply pairing Gin cocktails with native delicacies. “In the end, this partnership is about cultural alignment — supporting native creativity, sustainability and craftsmanship, all whereas telling our story by way of expertise.”

He provides that the pop-up displays a shift in how prospects have interaction with spirits right this moment. Shoppers are eager to know storytelling, quite than mere consumption, making a platform for manufacturers like Roku to deliver craft and narrative collectively. Roku Gin’s philosophy of shun — consuming components at their seasonal peak — is the guideline behind each plate and pour. As Tay explains, “We each imagine in high quality, heritage and storytelling. Roku (Gin) turned the glue connecting AIR’s culinary imaginative and prescient and our beverage philosophy. It’s about evolution, not waste. Precision meets the impermanence of nature.”

Company explored The Garden at Degree 1’s Pop-Up Café, providing mild bites and cocktails such because the Calamansi Bar Fold or Pineapple Profiterole, alongside a Fizz Bar serving Roku Gin Fizzes with flavours like popsicle, coconut, yuzu and lychee. For one night time solely, The Different Room’s Nikolas Dotko took over the Fizz Bar, including a dynamic factor to the gastronomic expertise.

The collaboration additionally displays a broader development within the F&B business, the place lifestyle-led activations join premium spirits to trendy shopper experiences. Tay concludes, “Eating places rely on components from manufacturers; manufacturers rely on producers and distilleries. When each side worth craftsmanship, the result’s excellence. These collaborations should not simply moments used for advertising and marketing functions — they’re long-term relationships that nurture culinary creativity and neighborhood.”

For each Roku Gin and AIR CCCC, this pop-up served as a template for future immersive experiences, demonstrating how a thoughtfully curated mix of flavours and narrative can depart a long-lasting impression on trendy diners and drinkers alike.

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