- Ford bought a report variety of Mustang Mach-Es in August.
- Regardless of tariffs on the Mexico-built electrical crossover, the 2025 Mach-E is cheaper and higher than the 2024 model.
- The automaker’s electrified line-up, together with hybrids, plug-in hybrids and EVs, had their highest August gross sales ever.
Ford EV gross sales reached new heights in August. The automaker bought 10,671 models mixed of the Mustang Mach-E, F-150 Lightning and the E-Transit final month, representing 19.3% gross sales development over the identical interval final yr.
The majority of these gross sales had been pushed by the Mustang Mach-Ewhich has ranked amongst America’s hottest electrical crossovers because it first went on sale in late 2020. The Dearborn automaker bought 7,226 Mach-Es final month, a 35.3% year-over-year enhance and the very best month-to-month whole on report.
The F-150 Lightning additionally fared effectively, clocking a 21.2% gross sales development with 3,217 models bought. Gross sales of the E-Transit cargo van, in the meantime, plunged 76% to only 228 models.
Regardless of their age, Ford’s EVs are holding up effectively. The Mach-E, now greater than 4 years outdated, acquired a main refresh for mannequin yr 2026. Inbuilt Mexico, the up to date model acquired cheaper this yr regardless of new tariffs. It now comes with an ordinary warmth pump for higher cold-weather vary and the most recent BlueCruise superior driver help system (ADAS) with computerized lane modifications.
Ford has additionally been providing a complimentary Stage 2 house charger and set up since final yr to its EV prospects.
Ford hybrid gross sales had been up 14.5% in August, with 18,773 models bought. The model teams the gross sales of its hybrids and gas-only fashions, so it’s unclear what number of models the automaker precisely bought for particular person hybrid fashions. Nonetheless, gross sales of the automaker’s total electrified line-up, together with EVs, hybrids and plug-in hybrids, grew 16.2% year-over-year, totaling 29,444 models.
Analysts count on report EV gross sales within the third quarter as patrons rush to assert the $7,500 federal tax credit score, which expires on Sept. 30. Consultants have predicted a potential slowdown within the fall, although thus far within the yr the market has proven little signal of cooling. Common Motors, Hyundai and At any time when additionally reported report August EV gross sales this week.
Nonetheless, Ford can’t depend on the Mach-E and the F-150 Lightning ceaselessly. After a number of delays and billions of {dollars} in losses, the automaker is working to vary that. Ford will launch a new electrical truck that it claims will begin at $30,000, experience on a very new structure and will likely be made utilizing radically completely different manufacturing processes.
That truck is due in 2027, and it’s simply the form of reset Ford might want to keep aggressive in a post-tax-credit EV market.
Have a tip? Contact the creator: suvrat.kothari@insideevs.com
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