Waylands is to function Polestar Bicester marking a major enlargement of its relationship with the Swedish EV efficiency model.
The Bicester House, primarily based at The Command Works at Bicester Movement, has served as Polestar UK’s headquarters showroom since December 2022, operated instantly by the producer.
Waylands already manages Polestar Cribbs in Bristol and is now established as a key companion in Polestar’s UK development technique. With the transition to Waylands, Polestar mentioned it now goals to strengthen its buyer engagement and retail presence in Oxfordshire and the encompassing Thames Valley area.
The UK was one of many first European markets the place Polestar moved to a non-genuine gross sales mode consistent with a rescue plan to succeed in worthwhile development in 2025.
The transfer final 12 months noticed Polestar UK giving its retail companions far more potential to cope with automobile consumers at Polestar House showrooms beneath the brand new non-genuine company (NGA) contracts.
This marked a radical shift from its resolution in 2020 to start promoting instantly by its on-line platform quite than by Polestar Areas. These have been manned by a number of AM100 franchised seller teams who weren’t incentivised to promote to make sure “a no-pressure expertise” and who solely earned charges for dealing with clients and handing over automobiles.
Matt Galvin, managing director of Polestar UK, commented: “Our Bicester House has confirmed an actual success, changing into a vacation spot for patrons searching for high-performance EVs with cutting-edge know-how and environmental transparency. As we scale our enterprise nationally, I’m delighted that Waylands will deliver their confirmed experience to construct on this momentum.”
John O’Hanlon, CEO of Waylands, added: “We’re genuinely excited to increase our partnership with Polestar. Supporting clients in Oxfordshire and the Thames Valley to expertise these unimaginable electrical efficiency automobiles is a privilege we stay up for persevering with.”
Beneath Waylands’ management, the Bicester House will preserve its function in providing take a look at drives throughout the Polestar vary and supporting on-line gross sales journeys, guaranteeing a seamless and immersive buyer expertise.
Waylands presently represents Volvo, Polestar, Kia, and MG throughout the South of England, using over 370 colleagues throughout 12 areas.
