Image this: you’re on Amazon, tossing a brand new espresso maker and a few books into your cart, then recognizing a automobile on the market. Hyundai is making this actuality, partnering with Amazon to promote autos on-line, together with the 2026 Hyundai IONIQ 9, a three-row electrical SUV beginning at $60,555. This daring transfer prompts a query: Would you ever purchase a automobile on Amazon? Let’s dive into this new gross sales mannequin and the shifting EV panorama.
Hyundai’s Amazon enterprise, launched in 2024 throughout 48 U.S. cities, streamlines automobile shopping for. Clients can browse Hyundai fashions, customise the IONIQ 9, and work with an area dealership to finalize the acquisition and supply. It’s as simple as ordering a gadget, mixing on-line comfort with conventional dealership logistics. However does clicking “Purchase Now” for a car really feel sensible, or is it too indifferent from the test-drive expertise?
The IONIQ 9 enters a fancy EV market. Whereas Tesla continues to dominate electrical car gross sales, total EV demand has slowed considerably in 2025. Posts on X spotlight shopper hesitancy, citing excessive prices, charging infrastructure gaps, and vary anxiousness. Compounding this, federal EV tax credit, just like the $7,500 rebate the IONIQ 9 qualifies for, are phasing out. The credit score, which might decrease the IONIQ 9’s worth to $53,055, is ready to run out for a lot of fashions as authorities incentives wane, doubtlessly deterring patrons. Not like Tesla, which thrives on model loyalty, different automakers like Hyundai face headwinds in pushing EVs amid this slowdown.
Hyundai’s Amazon technique bets on digital comfort to counter these challenges. The platform’s familiarity might entice youthful patrons comfy with on-line purchases, however skepticism persists. Are you able to decide to a automobile with out kicking the tires? Some might embrace the effectivity, whereas others crave the in-person negotiation and drive.
So, would you purchase a automobile on Amazon? Does the IONIQ 9’s availability there spark curiosity, or does the cooling EV market and fading rebates provide you with pause? As Hyundai checks this digital frontier, the way forward for automobile shopping for—and EVs—stays unsure. What’s your take: would you add a automobile to your Amazon cart, or persist with the dealership lot?
